I never thought I’d say this, but I’m seriously thinking of retiring from Teaching any kind of Internet Marketing stuff.
Actually I haven’t really taught any marketing stuff in years. Since 2012 really. I can’t even remember what it was.
Apart from doing webinars and teaching people how to make money online, the closest I’ve come to teaching that stuff was on my blog at Income Press.
The IP blog is really more of a resource than anything. I just pretty much explained the things I was doing to earn some income along with some tips, tricks and strategies. But not really “teaching” the “How to make money” stuff via webinars or info products like I use to.
In my early days of IM’ing I quickly realized that making myself the “Brand” to make money was not the way I wanted to make a living.
I became Self Brand Dependent and Product Launch Dependent.
What does that mean?
It means that the only way I could make any kind of money was to create and launch a product …and even worst, if I didn’t show my face or my name, nothing came in.
Got burnt out pretty fast of that!
So I began the search for a different way to make a living. I found and learnt about the Evergreen Business Model. This basically means creating products and brands that can stand alone. Without needing my face or name to drive the business.
It started with my iPhone App business in 2011. That business really taught me the true meaning of the “evergreen business model”.
I learnt how to create a product and a brand that can live and breath on it’s own.
No one wanted to know who I was. No one cared! All they wanted to do was play my games. That’s it!
…and I fell in love with that.
Since then I’ve learned how to take that business model and apply it to the Internet Marketing stuff I was doing and all of my current online businesses. I’ve built many online businesses that’s a brand of its own.
Many people that know me and who I am and what I did before actually get very surprised when they find out I’m the creator of many of those products. I just love seeing their reactions when they find out ;-)
So why retire from Internet Marketing if you’re still in it?
Here’s the thing. It’s not that I don’t love I.M. or the people in I.M. or don’t want to help people anymore, it’s just that I feel I don’t have anymore to offer as far as teaching I.M. stuff.
You have people like Frank Kern, John Lee Dumas, Pat Flynn, Amy Porterfield, and so many others that can bring a ton of, if not more value in that area than I can.
In the last several years I’ve learned that I can still bring a lot of value and help a lot more people in a different way. In a way that doesn’t require me to teach you how to do stuff.
I can still help people by creating tools that can help them with any of their Internet Marketing efforts.
- Appendipity Themes
- YouTube Slicer
- Timeline Slicer
- Facebook Ad Slicer
- and many other tools I’ve created
These are tools and resources that people can use to make life easier as an IM’er. Hell all these were created to make my IM’ing efforts easier. I just packaged it up in a nice shiny box and slapped a price on it because I know that my problems aren’t unique and that there are others that can use them.
Win Win for all!
There’s nothing wrong with packaging your fixes. It’s a problem solver and that’s what people are willing to pay for. Remember that when you’re thinking about NOT packaging one of your fixes and problem solvers.
A HUGE reason I’m retiring.
Plain and simply put, I want to spend more time with my family. By focusing on just one thing and letting go of all the other stuff, this will give me the time and freedom to spend all the time I want and need with my family.
As many of you know, I have three awesome and beautiful kids. A 20, 15, both girls and 5 year old boy.
Our 20 year old is in college and living her life. Our 15 year old is in high school and in about 3 years she’ll be gone as well. And our son’s only 5 but after seeing how fast life goes with our two older kids, I realized how fast it really goes.
Too damn fast!
My wife and I have struggled with the process of our oldest “leaving the nest”. It’s been an emotional roller coaster for us and with our 15 year old about to do the same in a few years, it just feels as if time is running out.
I simply want to spend all the time I can with my family.
The One Thing I’ll be focusing on.
Other than spending more time with my family, the one thing that I’ll be focusing on business wise is on my Appendipity business.
The growth of Appendipity has been CRAZY! I’ve never experienced anything like this. At least with any of the businesses I’ve created.
It’s the main reason I haven’t published a post on Income Press, recorded a podcast episode and haven’t created any more software apps or other products I had in mind to create in nearly a year.
I’ve really fallen in love with this business. Everything from the product, the brand, my team, and most importantly, my customers. I’ve never enjoyed more my customers now than any other businesses I’ve created.
I’m just having so much fun. They’re the best!
So I’ve decided for 2015 to focus on nothing but Appendipity as far as my online business goes.
My official Retirement Day.
I will officially retire from teaching any kind of Internet Marketing stuff on the same day I last worked at Wal-Mart.
February 5th of 2015.
I will no longer:
- Teach Internet Marketing (how to make money, drive traffic, get leads, etc.)
- Sell or create any kind of info products
- Take on private clients
- Accept any free subscribers via my blog (I’ll be deleting all subscribers)
- Interviews (with exceptions)
In 2014 I did over 100 interviews with an average of 50 minutes each. Rounded off that’s 1 hour each equals 100+ hours. That is a lot of freaking time. Now that’s not to say that they all sucked, it’s just many of those really didn’t even get published.
That’s time that I could’ve spent playing catch with my son. Or taking my daughter out for lunch!
Precious valuable time that I’ll never get back.
So in 2015 I will be very choosy about the interviews I do. So choosy that I have just four interview slots open for all of 2015.
I’m not trying to be a dick or anything, but it’s just something I have to do in order to do the things that I need and want to accomplish this year.
It’s just one of those things where you have to say No to something good and something that’s working in order to say Yes and to make room for bigger, better and greater things.
This is something I’ve been thinking of for a very long time. It’s a huge decision I didn’t make lightly.
…and I hope it’s one that people can respect.
Peace and I love ya for free ;-)